Stepping into the business era of catering industry in 1993, Mr. Shahid Ismail, Haji Muhammad Akhtar (Late) and Mr. Ubaid-ul-Murshad (Late) took tart in 26/E Gulberg. After than Time & Taste moved to 20.B.Ch. Zahoor Elahi road. Where they brought the new concept of catering and banquet halls which set in 2000 and 2005. In 2001 they established Crystal banquet hall and in 2004 Koh-i-noor banquet hall. They also brought in the new concept of Parachute canopy in the market.